Aveeno is a popular brand that sells skincare and body products all over the world, but many people wonder whether they’re cruelty free or not.
The short answer is no, Aveeno is not a cruelty free brand.
Below we will tell you why Aveeno is not cruelty free and give you an update on the company’s stance on animal testing in 2021.
You may also be wondering, “is CeraVe cruelty-free?”, we answer that question here.
| Are finished products tested on animals? | Yes, where required by law. |
| Do suppliers test on animals? | Uncertain. |
| Are ingredients tested on animals? | Uncertain. |
| Do third parties conduct animal testing? | Yes, where required by law |
| Are products sold where animal testing is required by law? | Yes. |
Who are Aveeno?
Aveeno is a skincare brand that focuses on creating gentle products for sensitive skin. They sell everything from moisturisers to shampoos.
Is Aveeno cruelty free?
No, Aveeno is not a cruelty free brand. Although Aveeno does not carry out animal testing, it hires others to conduct tests for their products to be sold in locations where animal testing is mandatory, such as mainland China.
Furthermore, Aveeno is a subsidiary of parent company Johnson & Johnson which is not currently cruelty-free.
Aveeno animal testing statement
Looking at Aveeno’s website, they address whether they test on animals.
Aveeno confirms on their website that they do not conduct animal testing of cosmetic products, except in situations where the laws require it.
Is Aveeno sold in mainland China?
Yes, Aveeno products are sold in mainland China.
If you visit this link aveeno.com.cn, you will be taken to Aveeno’s Chinese website which shows that they do indeed sell into mainland China.
Aveeno has decided to sell their products in mainland China and must consent to test on animals as a result. The majority of cosmetics brands available at retail stores in mainland China cannot be considered cruelty-free.
While Aveeno does not conduct animal testing on their products themselves, there are third-party organisations doing this and they knowingly allow it to happen.
Summary: Aveeno is NOT cruelty free
I would not consider Aveeno to be a cruelty free brand.
Aveeno allows their products to be tested on animals on animals if the law requires it. They also choose to sell into mainland China, which would mean that by law their products have to be tested on animals.
Is Aveeno vegan?
No, Aveeno can not be considered as a vegan brand because they are not cruelty free and test their products on animals
Do we recommend Aveeno?
No, we do not recommend Aveeno.
Their policy on animal testing is inhumane and cruel.
Their products are not vegan and do not have the animal welfare standards that we would wish for in a brand.
We would never buy or endorse Aveeno.
There are tons of other cruelty free alternatives to Aveeno that you can choose from instead.
Cruelty-free alternatives to Aveeno:
Aveeno pride itself on the fact that they make shampoos and moisturisers for sensitive skin, but there are many cruelty-free brands out there.
- Derma E
- Acure
- Skinfix
- Alba Botanica
There are many cruelty-free and vegan skincare brands to choose from, so I’m sure you’ll be able to find one that’s perfect for your skin.
Take some time to research any brands before trying them because they may state on their website that they are cruelty-free but in reality, they aren’t.
After testing a few of the safest products out there, you’ll settle on a product that’s right for you. Too much new skincare is never good for your face either, always add new products slowly over time!
Final thoughts
Well, we hope that this post has answered your question of “is Aveeno cruelty free?”.
We hope that you have a better understanding of their animal testing policy and can make an educated decision on whether or not to support this brand.
Please let us know what your thoughts are in the comments below!
